1989-2009 A FRESHJIVE ODYSSEY (Part #4)

FRESHJIVE TIMELINE SUITE...

1993- Rick Klotz comes to understand the meaning of the word "pigeonholed"  and puts the brake on catering to the rave crowd. Freshjive downsizes its clothing, tones down the colors and gets back to its roots in streetwear.

1995- Biggest year in sales, the company is back on the map again. As far as the look, Freshjive leads the industry with its late 70's retro surf influence...

1996- Jive kicks off ad compaign with Vivid Girls. Corporate types are left scratching their heads wondering: "Hot porn stars & streetwear? Hmmm...!! I just don't get it".

Everyone else eats it up and asks for seconds...

TO BE CONTINUED...

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