Mardi 2 mars 2 02 /03 /Mars 23:54

The Reserve online shop has been relaunched featuring a light redesign. Shop all new Spring 2010 products from Freshjive & Warriors Of Radness, as well as an updated selection of vintage books and magazines exclusive to the online shop.


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Dimanche 28 février 7 28 /02 /Fév 22:47


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Mercredi 16 décembre 3 16 /12 /Déc 13:52



After 20 years as one of the most controversial streetwear brands, Freshjive is not only denouncing their own name and branding beginning in 2010, but is altogether abandoning many of the aspects that previously classified them as a streetwear brand. We’ve taken full creative advantage of the versatility of debranding and have reintroduced the line combining  a mix of classic and contemporary styling, with a strong focus on garment design. The t shirt line has taken a surrealist angle, while still expressing our particular take on culture and the world at large.


SP A0515

SP A0516

SP A0517


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Lundi 19 octobre 1 19 /10 /Oct 12:18

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Jeudi 10 septembre 4 10 /09 /Sep 10:57
Available this month from FRESHJIVE are the second round of t shirt designs based on particular classified Pentagon Black Operation patches. The patches are from a recent book, “I Could Tell You but Then You Would Have to Be Destroyed by Me,” by Trevor Paglen. The patches refer to the hidden reality behind the Pentagon’s classified “black” budget which provides billions in dollars to supposed stealth government projects.

The 2 styles are “Alone and On the Prowl” and “If I Tell You”are available online and as well as at select Freshjive retailers worldwide

Trevor Paglen is an artist, writer, and experimental geographer. His work involves deliberately blurring the lines between social science, contemporary art, and a host of even more obscure disciplines to construct unfamiliar, yet meticulously researched ways to interpret the world around us. He has managed to document some of this hidden world in the form of patches he’s collected from touring bases, noting what some of the personnel wore, joining alumni associations, interviewing active and former team members, talking to base historians, and filing requests under the Freedom of Information Act.

Shown in his book for the first time, these patches reveal a secret world of military imagery and jargon, where classified projects are known by peculiar names ("Goat Suckers," "None of Your Fucking Business," "We Make Threats Not Promises") and illustrated with occult symbols and ridiculous cartoons. Although the actual projects represented here (such as the notorious Area 51) are classified, these patches-which are worn by military units working on classified missions-are precisely photographed, strangely hinting at a world about which little is known.

Trevor says what sparked his interest were the remarks made by then Vice President Dick Cheney’s after the terrorist attack on the World Trade Center and the Pentagon. On “Meet the Press” Cheney said the nation would engage its “dark side” to find the attackers and justice. “We’ve got to spend time in the shadows,” Mr. Cheney said. “It’s going to be vital for us to use any means at our disposal, basically, to achieve our objective.”

Inspired by Cheney’s remarks and memories of his childhood when his military family traveled the globe to bases often involved in secret missions, Trevor set off to map the secret world and document its expansion, which resulted in a Ph.D. thesis and various books.

The classified budget of the Defense Department nearly doubled during the Bush administration to 32 billion, which is more than the combine budgets of the Food and Drug Administration, the National Science Foundation, and the National Aeronautics and Space Administration.

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Lundi 7 septembre 1 07 /09 /Sep 21:50


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Samedi 29 août 6 29 /08 /Août 21:36

Here comes my friend Jay Smith owner of  the extraordinaire BKRW with his FJ "batter Up" tee

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Jeudi 20 août 4 20 /08 /Août 11:30
Reserve, Etnies Plus, and Freshjive present

With a special guest performance by Joey Altruda and his Cocktail Crew.

In celebration of the shoe collaborative between Etnies Plus and Freshjive.

Saturday, August 29, 8PM to 11PM
420 N. Fairfax Avenue, California 90036

About Herman Leonard

Born and raised in Allentown, PA in 1923, at age 9, Herman Leonard witnessed an image being developed in his brother’s darkroom and became enthralled with the magic of photography. Herman’s most influential teacher was master portrait photographer, Yousuf Karsh, to whom Herman was an apprentice in Ottawa, Canada from 1947-1948. Herman assisted Karsh in the darkroom and with sittings including Albert Einstein, Harry Truman, Martha Graham, and Clark Gable. In 1948, Herman’s passion for jazz brought him to New York City’s Greenwich Village, where he began his career photographing and developing friendships with some of the greats of jazz history including Charlie Parker, Dizzy Gillespie, Billie Holiday, Duke Ellington and many more. Mr. Leonard remains active today exhibiting his works throughout the world.

For more information about Herman Leonard

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Jeudi 13 août 4 13 /08 /Août 17:43

Click on the two links below to read the Rick KLOTZ interviews

-#1 interview: THE HUNDREDS
-#2 interview: SNEAKER FREAKER

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Mardi 11 août 2 11 /08 /Août 00:04

Freshjive is known for pushing the envelope when it comes to certain designs. Now, the FRESHgator's got images of the upcoming sneaker collaboration between Freshjive and Etnies+. This sneaker comes in two materials, leather and suede, no hard facts yet, but stay tuned, I’ll keep you informed.

photos: Uniforme
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Vendredi 7 août 5 07 /08 /Août 10:45
Freshjive, Reserve, and AIGA/LA present

An Exhibition of Hand Lettered Posters by JOHN DOWNER
Opening Reception Thursday, August 13 from 8 to 11 pm

At RESERVE, 420 N. Fairfax Ave, Los Angeles, CA 90036
(directly across from Canters Delicatessen)

John will also hand letter your name tag while you watch!

Refreshments and Music provided

Reserve announces an exhibition of hand lettered posters by world renowned letterer and typographer, John Downer. John has been working with Freshjive on various t shirt designs, and the event coincides with the release of 4 more graphic t shirts and an in depth article on the Freshjive website. During the evening, he will also be hand lettering anyone’s requested name tag while you watch!

John will also hand letter your name tag while you watch!


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Mercredi 5 août 3 05 /08 /Août 01:08

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Vendredi 24 juillet 5 24 /07 /Juil 18:42
Since Rick KLOTZ started Freshjive, he had a personal conflict with this business
of "branding". In fact, he was so conflicted at one time, that he quit
working. He is in the business of promoting the company brand yet personally
he isn't interested in items for the brand name.  It's a bit of a quagmire
with him because he hates the culture of promoting a brand yet he enjoy
designing clothes and t shirt designs.

Beginning with the F.......E spring 2010 line, FJ will no longer be using her brand
logo or name on any of our product, including all labeling and t shirt
designs. Nowhere on any product will her name or previous brand logo be used

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Mardi 7 juillet 2 07 /07 /Juil 23:10


Freshjive and Reserve are having their semi annual warehouse sale this Friday and Saturday. Included will be limited editions, one offs, some girls stuff, and pieces from the previous GONZ! line.

2 days only. July 10 and 11. 8AM until 7PM.


At the Freshjive warehouse
1317 S. Olive St.
Los Angeles, CA 90015
Cash and card accepted

A free unreleased t shirt design for the first 24 people to enter on Friday, and the first 12 people on Saturday (large only).


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Lundi 29 juin 1 29 /06 /Juin 22:27

It's summertime and to celebrate the release of the Summer 2009 collection, Freshjive puts this little video here for your titillating enjoyment. Directed by Resintint.

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